Skip to main content

One post tagged with "b2c"

View All Tags

· 10 min read
Goutham Jagannatha

b2b vs b2c product management

Product management plays a critical role in driving the success of businesses, whether they operate in the B2B (business-to-business) or B2C (business-to-consumer) space. However, the approaches and considerations in product management can significantly differ between these two domains. Understanding these distinctions is essential for product managers seeking to excel in either B2B or B2C companies. In this blog post, we will explore the key differences in product management between B2B and B2C companies

Product management in B2B (business-to-business) and B2C (business-to-consumer) companies can have some key differences due to variations in customer needs, market dynamics, and the overall business environment. Here are some aspects where product management may differ in B2B and B2C companies: